Digital marketing executive – job specification

  • Exciting opportunity to be part of a Fintech Start-Up moving into Scale-Up phase.
  • Revolutionary product serving the financial advisory services sector.
  • Increasing pressure from regulation and good practice is speeding up adoption.
  • Widening market opportunities beyond the core market segment.
  • Dynamic proven management team with significant industry experience.
  • Strong benefits package.

Role overview:

We are looking for a Digital Marketing person to help in the planning, developing, implementing and managing the overall digital marketing strategy. The ideal candidate will have a passion for digital marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing revenue and growing the i4C brand. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Any experience of running pay-per-click campaigns, creating content, social media, full funnel digital marketing, inbound marketing or marketing automation would be beneficial.

To be successful in this role, you will need to have a great work ethic and be used to working to deadlines and clear deliverables.

You’ll be down to earth and enjoy working within a professional, happy company culture within modern offices that are walking distance from the train station in Bath.

Key responsibilities:

  • Using Pardot for email marketing purposes, managing CRM contacts, analysing trends, engaging with customers online
  • Creating, executing and reviewing email and social media marketing strategies that drive lead conversion, customer retention and loyalty to grow the business
  • Managing, analysing and tracking all our campaign effectiveness
  • Gathering insight to develop our CRM, email strategy & onsite interaction.
  • Assist in delivering Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) via best practices across all web assets
  • Write and optimise content for the website and social networking accounts
  • Oversee LinkedIn, Twitter and Facebook paid campaigns
  • Pay per click (PPC) ad management
  • Analyse website performance using Google Analytics to attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Experience / Qualifications/ Skills required:

  • Flair for written communication
  • Experience in a technology-focused environment
  • Previous email and inbound marketing experience
  • A passion and understanding of data and relevant analytical tools
  • Experience of working with a CRM system an, ideally Pardot, but other similar software is advantageous
  • Strong analytical and statistical aptitude with the ability to collate, manipulate, analyse and present data to turn it into usable business insights

Attributes:

  • Dynamic, flexible and energetic with a desire to succeed in a challenging environment;
  • A great communicator on all levels; conveying confidence, sincerity and professionalism, with the ability to make the complex simple;
  • Ability to multi-task and can adjust priorities on-the-fly
  • Team player

Desirables:

  • Experience with Google Analytics is advantageous
  • Knowledge of current SEO best practices
  • Understanding of GDPR legislation
  • Knowledge of Google Adwords and PPC
  • Experience in the financial services sector
  • Understanding of and passion for inbound and/or content marketing
  • Video editing skills: Website and social media content will not just be text but frequently visual as well

This is a great opportunity to join a company at an exciting time of change and growth giving you the ability to work on a wide variety of projects and help build the companies online presence. Working as part of a small but dynamic team you’ll get exposure to all areas of digital as well as working on broader marketing projects as required.

Salary

£20,000-£24,000 depending on experience.

 

Apply now